Marketers that subscribe to the view that individuals of a certain social class will live close to similar individuals should explore:
A) geodemographics.
B) sociogeographics.
C) geosocioeconomics.
D) psychographics.

Question

Quizplus · Accepted Answer

Geodemographics is the study of the relationship between geographical location and demographic characteristics of a particular population. It is used to identify patterns of behavior and preferences by analyzing data about a population's lifestyle, income, and other demographic factors in a particular geographic area. Therefore, it is the best choice for exploring the idea that individuals of a certain social class will live close to similar individuals.

Marketers That Subscribe to the View That Individuals of a Certain