Members of specific social classes differ in terms of what they consider fashionable or in good taste. For instance, lower-middle class consumers prefer:
A) t-shirts and caps with no logos to identify the maker.
B) clothing with a subtle look, where the logos are not obvious.
C) t-shirts and caps that offer an external point of identification, such as a team, a valued trademark or a respected brand name.
D) Country Road clothing.

Question

Quizplus · Accepted Answer

Lower-middle class consumers prefer clothing that offers an external point of identification, such as a team, a valued trademark or a respected brand name, as it helps to establish their social status and belonging within a group. Clothing with no logos would not serve this purpose, and clothing with subtle logos may not be as effective in establishing this external identification. Country Road clothing is typically associated with a more affluent consumer, so it is less likely to be preferred by the lower-middle class.

Members of Specific Social Classes Differ in Terms of What