_____ is defined as the sum total of learned beliefs, values and customs that serve to direct the consumer behaviour of members of a particular society.
A) Culture
B) Subculture
C) Social class
D) Consumer behaviour

Name: _____ is defined as the sum total of learned beliefs, values and customs that serve to direct the consumer behaviour of members of a particular society. A) Culture B) Subculture C) Social class D) Consumer behaviour
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Question

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The Answer is A

_____ Is Defined as the Sum Total of Learned Beliefs