_____ is an important concept for marketers who plan to sell their products in foreign or multinational markets.
A) Ethnocentrism
B) Enculturation
C) Acculturation
D) Subcultures

Question

Quizplus · Accepted Answer

Acculturation is the process of a group or individual adopting the cultural traits of another society. Understanding and adapting to the cultural preferences of a foreign market can help a marketer successfully launch their product there. A lack of acculturation can lead to cultural insensitivity and marketing mistakes. Ethnocentrism, on the other hand, is the belief in the superiority of one's own culture and can create barriers to successful marketing in foreign markets. Enculturation and subcultures are also important concepts, but not as directly relevant to marketing in foreign or multinational markets.

_____ Is an Important Concept for Marketers Who Plan to Sell