Peters Ice Creams' 'Heaven on a Stick' campaign appeals to which Australian core value?

Name: Peters Ice Creams' 'Heaven on a Stick' campaign appeals to which Australian core value?
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Question

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The 'Heaven on a Stick' campaign by Peters Ice Creams appeals to the core Australian value of hedonism, which is the pursuit of pleasure and enjoyment. The campaign highlights the indulgent and pleasurable experience of consuming the ice cream on a stick, aligning with the value of hedonism.

Peters Ice Creams' 'Heaven on a Stick' Campaign Appeals to Which