Culture is measured using different tools. Content analysis, consumer fieldwork and value measurement instruments are three research approaches that are frequently used to examine culture and to spot cultural trends. Explain two of these approaches and how they can be used by marketers.

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The Answer of Culture is measured using different tools. Content analysis, consumer fieldwork and value measurement instruments are three research approaches that are frequently used to examine culture and to spot cultural trends. Explain two of these approaches and how they can be used by marketers.

Culture Is Measured Using Different Tools