Which of the following is not a reason why Australian marketers tend to avoid market segmentation based on race?
A) Many Australians appear uncomfortable using race as a legitimate means of segmenting society.
B) The time of arrival of non-English-speaking background (NESB) immigrants is more critical to their economic status than their race.
C) How long a NESB family has lived in Australia is more likely to affect their spending habits than their race.
D) All of the above are reasons why Australians tend to avoid market segmentation based on race.
Correct Answer:
Verified
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