When seeking to understand a consumer's consumption behaviour, the marketer's task can be more difficult because of the _____ of their multiple subcultural memberships.
A) exclusiveness
B) geographic effect
C) interaction effect
D) inconsistency

Question

Quizplus · Accepted Answer

The interaction effect of the consumer's multiple subcultural memberships can make it difficult for marketers to understand their consumption behavior. This means that the consumer's behavior might be influenced by multiple subcultures they are a part of, and their behavior might vary depending on the intersection of these subcultures. For example, a consumer who is a member of both a religious subculture and a music subculture may have different consumption behaviors depending on the context of their religious or music-related activities.

When Seeking to Understand a Consumer's Consumption Behaviour, the Marketer's