Marketers should consider not only the gender of their target market but also the perceived gender identity of the product category in the development of advertising campaigns.

Question

Quizplus · Accepted Answer

Gender identity is an important consideration in advertising as it can influence consumer behavior and perceptions of a product. Marketers should be aware of the perceived gender identity of the product category and tailor their advertising campaigns accordingly. For example, products traditionally associated with females such as cosmetics may require a different advertising approach compared to products traditionally associated with males such as hardware.

Marketers Should Consider Not Only the Gender of Their Target