Sarah is deciding on what brand laundry detergent to purchase and the first thing she thinks about are the previous laundry detergents she has purchased. This example shows that the pre-purchase search often starts with which type of information?

Question

Quizplus · Accepted Answer

The example given shows that Sarah's pre-purchase search started with internal information, which refers to the individual's own past experiences and knowledge.

Sarah Is Deciding on What Brand Laundry Detergent to Purchase