_______ risk is the risk that a poor product choice will bruise the consumer's ego. For example: 'Will I really be proud to invite friends to this house?'.
A) Ego
B) Social
C) Functional
D) Psychological

Question

Quizplus · Accepted Answer

Psychological risk refers to the potential for a product choice to negatively impact a consumer's self-esteem or ego, such as concerns about pride or social acceptance.

_______ Risk Is the Risk That a Poor Product Choice