Given the importance of possessions and experiences, a broader perspective of consumer behaviour might view choice as the beginning of a consumption process, not merely the end of consumer decision-making efforts.

Question

Quizplus · Accepted Answer

This statement suggests that consumer behaviour extends beyond the act of making a purchase and involves the entire consumption process, which includes usage and disposal of possessions or experiences. Therefore, choice is just the beginning of this process.

Given the Importance of Possessions and Experiences, a Broader Perspective