The acceptance of convenience food such as frozen potato chips is generally due to their ease of preparation and use. This is an example of the issue of:
A) compatibility.
B) relative advantage.
C) complexity.
D) observability.
Correct Answer:
Verified
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Q18: If a product is 'new' to the
Q19: Which of the following is not one
Q20: The elements of diffusion include:
A) an innovation.
B)
Q21: The Gillette MACH3 razor was adopted quickly
Q23: Salespeople and informal opinion leaders are considered
Q24: Apple Macintosh computers established themselves in the
Q25: Market-orientated definitions are used to study:
A) the
Q26: The degree to which a consumer feels
Q27: Consumers who do not purchase an innovation
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