MSM Ltd. has a strategy of being the first to market with new products and so it measures the number of new products introduced each year. Where does this measure fit in the balanced scorecard?

Question

Quizplus · Accepted Answer

This measure fits in the Innovation and learning perspective of the balanced scorecard, as it focuses on the company's ability to innovate and improve, which is directly related to the introduction of new products.

MSM Ltd Has a Strategy of Being the First to Market