According to Merton, an innovator

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According to Merton's strain theory, an innovator accepts the legitimate goals of society but rejects the socially approved means of acquiring those goals, leading to unconventional means of achieving success such as criminal activities or deviant behavior. This is in contrast to conformity, where an individual accepts both the goals and the means of achieving those goals, ritualism, where an individual rejects the goals but continues to use the socially approved means, or retreatism, where an individual rejects both the goals and means and withdraws from society.

According to Merton, an Innovator