To give more weight to the product that most likely drives the sales of the bundled product, the revenue allocation should be weighted using
A)selling prices.
B)unit costs.
C)physical units.
D)stand-alone product revenues.
E)total product costs.

Question

Quizplus · Accepted Answer

Weighting the revenue allocation using the stand-alone product revenues will give more weight to the product that is driving the sales of the bundled product. This is because it considers the revenue that the individual product would generate if it were sold separately.

To Give More Weight to the Product That Most Likely