A difficulty with the market-share and market-size variances is that accurate measures of market share and market size often do not exist.

Question

Quizplus · Accepted Answer

Accurate measures of market share and market size can be difficult to obtain due to factors such as the lack of standardized definitions and data collection methods across industries and regions. As a result, estimates and assumptions may need to be used, which can introduce inaccuracies into the calculations of market-share and market-size variances.

A Difficulty with the Market-Share and Market-Size Variances Is That