Maloney Corporation manufactures plastic water bottles.It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely manner.There are a number of other manufacturers who produce similar water bottles.Maloney believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy.Required:
a.Is Maloney's strategy one of product differentiation or cost leadership? Explain briefly.
b.Identify at least one key measure for each balanced scorecard perspective.

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The Answer of Maloney Corporation manufactures plastic water bottles.It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely manner.There are a number of other manufacturers who produce similar water bottles.Maloney believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy.Required:
a.Is Maloney's strategy one of product differentiation or cost leadership? Explain briefly.
b.Identify at least one key measure for each balanced scorecard perspective.

Maloney Corporation Manufactures Plastic Water Bottles