The marketing process of a large IPO would NOT normally include:

Question

Quizplus · Accepted Answer

The commissioning of independent and unbiased analyst's reports is not a standard part of the marketing process for a large IPO. While research reports may be commissioned by the underwriters to support the IPO, they are not required and do not necessarily need to be unbiased. The other options listed (pre-marketing, road show, bookbuild, pricing and allocation) are all typical parts of the IPO marketing process.

The Marketing Process of a Large IPO Would NOT Normally