An equity issue sold directly to the public is called:

Name: An equity issue sold directly to the public is called:
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A general cash offer is when a company offers equity shares directly to the public. This is different from a rights offer, which offers existing shareholders the right to purchase additional shares, and a restricted placement, which is sold to a limited number of institutional investors. Fully funded sales and standard call issues are not terms used in this context.

An Equity Issue Sold Directly to the Public Is Called