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The Cleveland Visitors Bureau Is the Exclusive National Marketer of Weekend

Question 75

Multiple Choice

The Cleveland Visitors Bureau is the exclusive national marketer of weekend getaway vacations in Cleveland, Ohio.At current market prices, the price elasticity of demand is -1.To maximize profits, the bureau should


A) raise prices.
B) lower prices.
C) not change prices.
D) run new TV commercials.
E) More information is needed to make an accurate judgment.

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