Performance dimensions on which customers expect a minimum level of performance are called:
A)order winners.
B)minimum performers.
C)recommended daily allowances.
D)order qualifiers.

Question

Quizplus · Accepted Answer

Customers expect a certain level of performance on certain dimensions for a product or service to even be considered as an option. These dimensions are called order qualifiers. If a product or service fails to meet these minimum criteria, it is eliminated from consideration. On the other hand, if a product or service meets these minimum criteria, it is then evaluated based on other performance dimensions, known as order winners.

Performance Dimensions on Which Customers Expect a Minimum Level of Performance