In most firms, the group that addresses the questions of who buys the company's product and what they are likely to pay is:
A)scientists and engineers.
B)marketing.
C)consumers.
D)accounting/finance.

Question

Quizplus · Accepted Answer

Marketing departments are typically responsible for identifying target markets, understanding consumer behavior, and determining pricing strategies based on competition and consumer willingness to pay. Scientists and engineers focus on product development, consumers are the target market, and accounting/finance focus more on financial analysis and budgeting.

In Most Firms, the Group That Addresses the Questions of Who