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Quiz Scores
It Is Important to Sponsors of Television Shows

Question 132

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Quiz scores
It is important to sponsors of television shows that viewers remember as much as possible about the commercials.The advertising executive of a large company is trying to decide which of two commercials to use on a weekly half-hour comedy.To help make a decision she decides to have 12 individuals watch both commercials.After each viewing,each respondent is given a quiz consisting of 10 questions.The number of correct responses is recorded and listed below.Assume that the quiz results are not normally distributed.  Quiz Scores  Respondent  Commercial 1  Commercial 2 179289366410105546797578459681079115612810\begin{array}{l}\text { Quiz Scores }\\\begin{array} { | c | c c | } \hline \text { Respondent } & \text { Commercial 1 } & \text { Commercial 2 } \\\hline 1 & 7 & 9 \\2 & 8 & 9 \\3 & 6 & 6 \\4 & 10 & 10 \\5 & 5 & 4 \\6 & 7 & 9 \\7 & 5 & 7 \\8 & 4 & 5 \\9 & 6 & 8 \\10 & 7 & 9 \\11 & 5 & 6 \\12 & 8 & 10 \\\hline\end{array}\end{array}
-Which test is appropriate for this situation?

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