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Zola Co Has a Contribution Margin Ratio of 40% and Would

Question 196

Essay

Zola Co. has a contribution margin ratio of 40% and would like to determine whether an additional advertising expenditure of $4,000 would increase sales by $8,000. Calculate the increase or decrease in net income that would result from this change, and comment on whether Zola should purchase the additional advertising.

Correct Answer:

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No, the increased ad...

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