A channel of distribution consists of the whole set of marketing intermediaries that join together to support and store goods in their path from producers to consumers.
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Q25: A wholesaler is a marketing intermediary that
Q26: Sales promotion is one part of the
Q27: Product placement refers to paying to put
Q28: Agents/brokers take title to goods they are
Q29: Category killers compete using selection competition.
Q31: A category killer refers to stores that
Q32: A retailer is an organization that sells
Q33: Target costing means to price based on
Q34: The total product offer consists of everything
Q35: Advertising is a paid personal communication by
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