Campbell has expanded its product line to appeal to a number of different tastes.Campbell noticed the population growth in the Latino community in cities across the nation,so it introduced a red bean soup that would appeal to the Latino market.It also noticed the growth in the American South market so it introduced a Creole soup to appeal to those people.By providing different tasting soups for different populations of the U.S.Campbell is practicing:
A) Advertising
B) Market segmentation
C) Niche marketing
D) Distribution management

Question

Quizplus · Accepted Answer

Campbell is practicing market segmentation, which means dividing a larger market into smaller groups of consumers with similar needs or characteristics and developing products and marketing strategies to meet their specific needs. By introducing different tasting soups for different populations, Campbell is targeting specific segments of the market based on their tastes and preferences.

Campbell Has Expanded Its Product Line to Appeal to a Number