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Firms Rely on Bottom-Up Innovation Processes to Communicate a Strategy

Question 114

Multiple Choice

Firms rely on bottom-up innovation processes to communicate a strategy because:


A) Communicating upward means that someone has championed the vision internally
B) Top management sees the merits and feasibility of the strategy already
C) Middle-level and division managers are empowered to take ownership and propose new strategies
D) Communicating upward means that the support of the people needed to implement the strategy is accomplished

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