A marketing research analyst needs to assess the effectiveness of a new social media campaign.To collect appropriate data,she has provided a questionnaire instrument that can be answered on one's computer,tablet,or smartphone.Which of the four methods of data collection is she using?
A) Data distributed by an organisation or an individual.
B) A survey.
C) A designed experiment.
D) An observational study.

Question

Quizplus · Accepted Answer

The questionnaire instrument provided for participants to answer on their computer, tablet, or smartphone indicates that the marketing research analyst is conducting a survey, which is a method of data collection that involves asking participants a set of questions to gather information about their attitudes, behaviors, or opinions.

A Marketing Research Analyst Needs to Assess the Effectiveness of a New