Instruction 8-14
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognise a new product. She samples 120 potential consumers and finds that 54 recognise this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Instruction 8-14,the parameter of interest is 54/120 = 0.45.

Question

Quizplus · Accepted Answer

The parameter of interest is the true proportion of all potential customers that recognize the product, not the sample proportion of 54/120 = 0.45.

Instruction 8-14 After an Extensive Advertising Campaign, the Manager of a Company