A Rectangular Coil,with Corners Labeled ABCD,has Length L and Width $\vec { B }$

A rectangular coil,with corners labeled ABCD,has length L and width w.It is placed between the poles of a magnet,as shown in the figure.If there is a current I through this coil in the direction shown,what is the direction of the force exerted on section AB of this coil?

A) perpendicular to and into the page
B) perpendicular to and out of the page
C) in the direction of the $\vec { B }$ field
D) in the opposite direction of the $\vec { B }$ field
E) The force is zero.