The Squishy Things Toy Company was established in 1948.It sells to retail toy stores all over the country.Until recently,the family-run business had resisted changing its sales order entry system,which involves telephone calls from outside sales people and paper documents.A simple way for the firm to increase the efficiency of this system is

Question

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Sales force automation would allow for the sales team to enter and track orders electronically, eliminating the need for phone calls and paper documents. This would likely increase efficiency and accuracy in the order entry process. The other options, while potentially useful in other contexts, do not directly address the issue of streamlining the order entry process.

The Squishy Things Toy Company Was Established in 1948