The amount a customer is willing to pay for a product is affected by all of the following factors EXCEPT:

Question

Quizplus · Accepted Answer

The customer is not typically influenced by the selling company's costs when determining the amount they are willing to pay for a product. They may consider the value they perceive they are getting for the price and how it compares to the competition's price, the uniqueness of the product, and general economic conditions.

The Amount a Customer Is Willing to Pay for a Product