In the ________________ strategic focus, firms use their proactive environmental commitments in an attempt to differentiate their products and services for their customers and also allows potential customers to consider the natural environment when they are purchasing products and services.

Question

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Ecobranding is a strategic focus that involves using a firm's proactive environmental commitments to differentiate their products and services for their customers. This allows potential customers to consider the natural environment when they are making purchasing decisions. Options A, C, and D describe other strategic focuses related to environmental sustainability, but they do not specifically involve using these commitments to differentiate products and services or to appeal to environmentally conscious customers.

In the ________________ Strategic Focus, Firms Use Their Proactive Environmental