A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm's product.

Question

Quizplus · Accepted Answer

The direct cost of boycotting would depend on the level of dependence that the consumer has on the products or services offered by the boycotted firm. If the consumer has a high level of dependency on the firm's offerings, the direct cost of boycotting would be higher. Conversely, if the consumer has a low level of dependency on the firm's offerings, the direct cost of boycotting would be lower.

A Direct Cost Related to Boycotting Varies Greatly on the Amount