Which of the Following Statements Is $\textbf{ not }$

Which of the following statements is $\textbf{ not }$ true?

A) The higher the price,the lower the demand for a product.
B) At lower prices,customers will demand a higher quantity than they will at a higher price.
C) The lower the price,the fewer units of product a company is willing to supply.
D) The price paid for a product should not reflect its value.