A difference in cost-plus pricing and target costing is that
A) Target costing is generally determined after introducing a product and cost-plus pricing is determined before introducing a product.
B) Target costing is a simple approach while cost-plus pricing is relatively complex.
C) Target costing starts with the price customers are willing to pay whereas cost-plus pricing starts with the cost.
D) Target costing computes the desired markup while cost-plus pricing computes the maximum cost the company is willing to incur.
Correct Answer:
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