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For Each of the Statements Below Indicate Which Approach to Market

Question 126

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For each of the statements below indicate which approach to market share growth is being used.
BuildHoldHarvestDivest1.With this strategy, a company focuses on short-term profitsand cash, even at the expense of market share.2.This strategy is appropriate when a company desires to exit aparticular market.3.Under this strategy, a company seeks to maintain its currentmarket share and generate a reasonable return oninvestment.4.Under this strategy, a company aims to increase its marketshare and competitive position relative to others in theindustry, even at the expense of short-term earnings and cashflow.5.To monitor this strategy, managers will want to know aboutgross margin and cash sales.\begin{array}{|l|c|c|c|c|}\hline & \textbf {Build} & \textbf {Hold} & \textbf {Harvest} & \textbf {Divest} \\\hline \text{1.\quad With this strategy, a company focuses on short-term profits}\\ \text{\quad \quad and cash, even at the expense of market share.} & & & & \\\hline \text{2.\quad This strategy is appropriate when a company desires to exit a}\\ \text{\quad \quad particular market.} & & & & \\\hline \text{3.\quad Under this strategy, a company seeks to maintain its current}\\ \text{\quad \quad market share and generate a reasonable return on}\\ \text{\quad \quad investment.} & & & & \\\hline \text{4.\quad Under this strategy, a company aims to increase its market}\\ \text{\quad \quad share and competitive position relative to others in the}\\ \text{\quad \quad industry, even at the expense of short-term earnings and cash}\\ \text{\quad \quad flow.} & & & & \\\hline \text{5.\quad To monitor this strategy, managers will want to know about}\\\text{\quad \quad gross margin and cash sales.} & & & & \\\hline\end{array}

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