In a preference decision,which of the following criteria might be used to rank-order the projects?

Question

Quizplus · Accepted Answer

All of these criteria are commonly used to rank-order projects and are important in determining the best investment decision. Rate of return and return on investment are financial criteria and are typically used to evaluate the profitability of the investment. Expected opportunities in a new market niche is a strategic criterion and is used to evaluate the potential growth of the investment. Therefore, all three criteria are important and should be considered when making a preference decision.

In a Preference Decision,which of the Following Criteria Might Be