An organization that is using the product differentiation approach would:
A)focus on tight cost control
B)carefully cultivate their brands
C)provide products that are similar to competitors
D)offer products at a lower cost than competitors

Question

Quizplus · Accepted Answer

The product differentiation approach is all about setting your brand apart from competitors, distinguishing your products by creating unique features and benefits that customers perceive as valuable. This requires careful cultivation of brands, and likely involves investing in research and development, marketing, and customer support. Tight cost control (A) may not be the top priority in this approach, as quality and uniqueness take precedence. Similarly, offering products at a lower cost than competitors (D) may not be feasible or desirable, as it could lower perceptions of quality and value. Providing products that are similar to competitors (C) would not be consistent with the goals of product differentiation, which seek to set your brand and products apart.

An Organization That Is Using the Product Differentiation Approach Would