Product differentiation is an organization''s ability to offer products or services perceived by its customers to be superior and unique relative to the products or services of its competitors.

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Product differentiation is a marketing strategy where a company tries to differentiate its products or services from its competitors by emphasizing unique features or benefits. The goal is to make the product more attractive and valuable to the customer, which can increase sales, market share, and profit margins. It is a key component of competitive advantage and customer loyalty.

Product Differentiation Is an Organization''s Ability to Offer Products or Services