Maloney Corporation Manufactures Plastic Water Bottles

Maloney Corporation manufactures plastic water bottles. It plans to grow by producing high-quality water bottles at a low cost that are delivered in a timely manner. There are a number of other manufacturers who produce similar water bottles. Maloney believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy. Required:
A) Is Maloney's strategy one of product differentiation or cost leadership? Explain briefly.
Identify at least one key element that you would expect to see included in the balanced scorecard
B) for the financial perspective.
C) for the customer perspective.
D) for the internal business process perspective.
E) for the learning and growth perspective.