Galen decided to join GreenPeace after college and turned down three very financially lucrative job offers in the process. He believed that by joining GreenPeace, he could assist more people than he would via his job offers in the field of advertising. Which of the following BEST describes Galen's decision?
A) Social facilitation
B) Altruism
C) The halo effect
D) Cognitive dissonance
Correct Answer:
Verified
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