Raoul wanted a new mobile phone. One of the companies was offering free mobile phones with the purchase of a two-year contract. Along with the offer came free text messaging for a month. Raoul purchased the contract. After the month, he liked the text package so much that he kept it at a rather hefty price. This is an example of the ________.

Question

Quizplus · Accepted Answer

This is an example of the foot-in-the-door technique, as the company offered a small favor (free text messaging for a month) to get Raoul to agree to the larger commitment of a two-year contract. Once he experienced the benefit of the free text messaging, he was more likely to continue with the service at a higher cost.

Raoul Wanted a New Mobile Phone