Jay, a popular TV show host, made a joke regarding Hyundai Getz's and the dangers of owning them because of their "perceived" tendency to blow up. Many Getz owners took issue with Jay's view as presented, in part due to a fear that they could never re-sell their car. Jay's very public joke and its potential to affect peoples' perceptions is an example of a(n)________.
A)representative heuristic
B)availability heuristic
C)exemplar
D)additive strategy

Question

Quizplus · Accepted Answer

Jay's joke is an example of the availability heuristic, as it is based on the easily accessible and salient information of a few incidents of Getz cars catching fire, rather than a comprehensive analysis of the actual risk. This can potentially influence people's perceptions and decisions, such as the fear of owning or reselling a Getz. The other options are not relevant to this scenario.

Jay, a Popular TV Show Host, Made a Joke Regarding