Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?
A)It is easier to classically condition novel brands versus familiar brands.
B)It is easier to classically condition well-known brands versus novel brands.
C)Well-known brands are easier to convert into conditioned stimuli versus novel brands.
D)Attempts to use classical conditioning to sell products have been largely unsuccessful.

Question

Quizplus · Accepted Answer

Research indicates that it is easier to classically condition novel brands because familiar brands already have established associations, making it harder to create new conditioned responses.

Which of the Following Statements Is Supported by Research Concerning