When Mary Robb purchased a dozen cupcakes for her son's birthday party,she was pleasant surprised to find the box contained 13 cupcakes instead of the 12 she had paid for.The bakery used this technique to accomplish which of the following?

Question

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The bakery used the technique of giving an extra cupcake to Mary Robb to build, maintain, and enhance the relationship with its customers. This gesture shows that the bakery values its customers and is willing to go above and beyond to satisfy them, which can lead to increased customer loyalty and positive word-of-mouth recommendations.

When Mary Robb Purchased a Dozen Cupcakes for Her Son's