Mark Ghermizian Had Quit His Job and Was Looking to Start

Mark Ghermizian had quit his job and was looking to start a small business so he could be his own boss. When he read that people spend up to 15 minutes every day staring at a bathroom stall door, he decided there was real advertising potential in toilet advertising. Since he has his idea, what is Ghermizian's next step?

A) to create a name for his business
B) to get financing for his new business
C) to choose a form of business organization
D) to determine if he has the right personality to run a business