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Reader's Digest Association, Inc

Question 11

Multiple Choice
Reader's Digest Association, Inc. has published Reader's Digest magazine for over 80 years, and many believe the publication is dated and can no longer attract many readers. Which of the following plans would be needed to revamp the magazine's content, editorial staff, and readership?

Reader's Digest Association, Inc. has published Reader's Digest magazine for over 80 years, and many believe the publication is dated and can no longer attract many readers. Which of the following plans would be needed to revamp the magazine's content, editorial staff, and readership?


A) operational plans
B) tactical plans
C) supervisory plans
D) strategic plans

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