The world's largest bank, Deutsche Bank, set as its objective to make its brand name as recognizable in the United States as FedEx and Visa are now. Which of the following types of planning would be required for the implementation of this long-range plan?

Question

Quizplus · Accepted Answer

The type of planning required for the implementation of this long-range plan is tactical planning. Tactical planning involves creating specific actions and strategies to achieve long-range goals. In this case, Deutsche Bank's goal is to increase brand recognition in the United States, which would require specific tactics and actions to achieve. Functional planning involves planning for specific functional areas such as finance, marketing, or human resources. Procedural planning involves creating standardized procedures and processes for certain tasks. Supervisory planning involves planning for the day-to-day activities of a particular department or team, and is more short-term in nature.

The World's Largest Bank, Deutsche Bank, Set as Its Objective